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Malibu Rum is a coconut liqueur made with Caribbean rum! Its sweet, fruity flavor is ideal for mixing tropical drinks.

Malibu rum
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It’s sweet, it’s coconut-scented, and a little bit sunscreen scented: yes, it’s Malibu rum! This child of the 1980’s is actually not rum at all, but considered a coconut liqueur. Its sweet aroma was originally invented for making piña colada, but it’s got so many more uses! Use it for mixing up frozen beach drinks, or just to add some pizzazz to a Mojito. Here’s more about this popular liqueur.

What is Malibu rum?

Malibu is a coconut-flavored liqueur made with Caribbean rum. It’s not technically a rum because the alcohol level is low (21% ABV) and it’s made with added sugar. Rum must be 80 proof (40% ABV) to be legally considered rum, and it has no added sugar.

Malibu was invented in 1982 as a way for bartenders to simplify making the Piña Colada. It’s now distributed by the Pernod Ricard company and is popular in the US, Canada, UK, Germany and France.

What does Malibu rum taste like?

Malibu tastes sweet, with notes of fruity rum and a finish of coconut and almond. Critiques of the coconut liqueur are that it is too sweet and lacks depth. Keep in mind its flavor profile when building a drink (a little goes a long way!).

How much alcohol is in Malibu rum? It is 21% ABV (alcohol by volume), so it has a mid-range alcohol content that’s similar to liqueurs like Kahlua.

Are there any Malibu substitutes? There are several brands of coconut rum on the market, including Capitan Morgan, Bacardi, Cruzcan, and so forth.

Why we like it

Malibu has a coconut essence that adds a bit of fun to any tropical drink! It’s delicious in beachy drinks like the Malibu Sunrise or Bahama Mama. Or just mix it with pineapple juice for a quick and easy, laid-back cocktail.

How much does it cost?

Compared to other liquors, Malibu rum is low-priced. A 750 ml bottle costs about $15.

There are several popular Malibu rum cocktails, or you can substitute it for rum in classic drinks for a sweet, coconut spin! Go to Top 10 Malibu Drinks for all the best ideas, or try these top cocktails:

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Bahama Mama

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5 from 1 review

  • Author: Sonja Overhiser
  • Prep Time: 5 minutes
  • Cook Time: 0 minutes
  • Total Time: 5 minutes
  • Yield: 1 drink 1x
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This Bahama Mama recipe is a fruity beach drink full of coconut and pineapple flavor! Serve it up frozen or on the rocks.


  • ½ ounce* grenadine syrup
  • 1 ounce dark rum
  • 1 ounces coconut rum
  • ½ ounce lime juice
  • 3 ounces pineapple juice
  • 1 cup ice


  1. Single drink, frozen: Add the grenadine to the bottom of a highball or hurricane glass. Blend the dark rum, coconut rum, lime juice, pineapple juice, and ice in a blender until a slushy texture forms. Pour the blended mix slowly over the grenadine. Garnish with pineapple or lime wedges.
  2. Single drink, on the rocks: Add ice to a glass (you can also use crushed ice). Pour in the dark rum, coconut rum, lime juice, and pineapple juice, and stir gently. Pour the grenadine into center of the drink and it will sink to the bottom.
  3. Pitcher variation (4 drinks): Blend ½ cup dark rum, ½ cup coconut rum, ¼ cup lime juice, 1 ½ cups pineapple juice and 4 cups ice in a blender until a slushy texture forms. Place 1 tablespoon grenadine in each cup, and pour in the blended mixture.


*To convert to tablespoons, 1 ounce = 2 tablespoons

  • Category: Drink
  • Method: Blender
  • Cuisine: Cocktails
  • Diet: Vegan

More cocktail guides

Need more liquor guides? We’ve got them! Here’s all you need to know about home bartending:

About the authors

Sonja & Alex

Hi, we’re Alex and Sonja Overhiser, married cookbook authors, food bloggers, and recipe developers. We founded A Couple Cooks to share fresh, seasonal recipes and the joy of cooking! Our recipes are made by two real people and work every time.

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1 Comment

  1. Sonja Overhiser says:

    Let us know if you have any questions!